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"Coming Soon" Listings On MLS and Zillow

Jonathan Minerick
  • Updated

Can I Post My Listing As "Coming Soon" Using homecoin.com?

For many MLSs, yes. Please review the list below to see if we are able to post a "Coming Soon" listing on that MLS. Note there are important rules for each MLS, so be sure to also read the links provided to avoid any fines.

If the local MLS does allow it, we usually need to file a "Coming Soon" form before we can add as a Coming Soon listing on the MLS. We will provide the form if it is not shown below.

MLS

Many MLSs allow us to create a "Coming Soon" listing. See the section below titled "How Each MLS Treats 'Coming Soon' Listings". Note that the listing can be posted on the MLS as "Coming Soon", however for many MLSs it will not syndicate out to websites until the listing goes into "Active" status.

Zillow

No. Zillow requires that we join their "Premier Agent" program in order to list a home as "Coming Soon". The program requires us to buy up to thousands of dollars in advertising, which mainly gets us buyer leads. We do not represent buyers and believe it presents a possible conflict of interest with our sellers.

The Zillow "Premier Agent" program is oriented toward traditional real estate agents who are making large commissions on each sale or purchase. It only makes financial sense to buy into if we are earning large commissions representing buyers and sellers. 

Should I Do a "Coming Soon" Listing?

Pros

  • Will appear on the MLS without burning any days on market.
  • Gives agents notice that there is a home coming available which may match their clients needs - useful information if a buyer is thinking about buying a different home instead.
  • The home can start getting exposure without being completely ready.

Cons

  • May turn off some buyers who expect to see photos of a home that is ready to sell.
  • MLSs typically prohibit showings of homes in "Coming Soon" status and impose fines for doing so.
  • You could be pressured by buyers/agents to accept their offer before the listing goes "Active". Without the listing being viewable by all potential buyers, this may mean you are accepting a lower offer than you would potentially receive once the listing is "Active".

How Each MLS Treats "Coming Soon" Listings

This list is a work in progress. We will add each MLS as we receive inquiries from our sellers. If you are located in our service area (click here to search) and you do not see your local MLS listed below, just contact us through the chat widget and ask us to update the list.

 

BAREIS MLS

Bay County (Michigan) MLS

  • See MiRealSource MLS

Beaches MLS

  • See Miami MLS

bridgeMLS (East Bay / EBRDI)

  • "Coming Soon" option? Yes.
  • Notes:
    1. The listing agent is required to send the Coming Soon waiver form to the MLS (waivers@bridgemls.com)
    2. An activation date is required within 30 days after a listing is posted as "Coming Soon."
    3. Coming Soon listing will not be syndicated out to other websites.
    4. Coming Soon listing are only searchable within the MLS systems(ConnectMLS and Paragon)
    5. Once a listing has been moved from Coming Soon to New/Active status by the agent, it cannot revert to Coming Soon.

Bright MLS

  • "Coming Soon" option? Yes.
    • The seller must agree to not allow showings while the listing is in the Coming Soon Status.
    • Listings are limited to 21 days in the Coming Soon status for listings with an occupancy or equivalent permit. New construction listings or those undergoing major renovation where there is not occupancy or equivalent permit may remain in the Coming Soon status for up to two years.
    • They will not be distributed through syndication portals (e.g. realtor.com, etc)
  • More info: https://support.brightmls.com/s/article/Coming-Soon-Listings and https://support.brightmls.com/s/article/1261 

California Regional MLS (CRMLS)

Canopy MLS

Notes: The homecoin staff does NOT upload this form to the MLS unless requested by the MLS staff.

Central Virginia MLS

Central Panhandle MLS

Clare-Gladwin MLS

  • See MiRealSource MLS

CLAW/The MLS

  • See California Regional MLS

Columbus Ohio MLS

CRISNet MLS

  • See California Regional MLS

Desert Area MLS

  • See California Regional MLS

Emerald Coast MLS

  • "Coming Soon" option? Yes
    • up to 30 days and does not count as DOM
    • it will automatically be made Active by the system on day 31

Fresno MLS

Garden State MLS 

  • "Coming Soon" option? Yes.
  • Coming Soon Form is required.
  • The initial prohibited showing period, and any extension(s) of the prohibited showing period, may not exceed ten (10) days.
    • Each extension of the prohibited showing period requires the submission of a new executed COMING SOON LISTING FORM.
  • Form to complete: 
    https://forms.gsmls.com/InputSheets/coming_soon.pdf?v=407741756192 

Georgia MLS

Greater Lansing MLS

  • See MiRealSource MLS

Houston (HAR) MLS

  • "Coming Soon" option? Yes.
  • Listings can stay in “Coming Soon” for up to 21 days and may be made Active by the listing agent at any time during those 21 days.
  • The listing will automatically go to “Active” status if the listing agent does not make it Active within 21 days.
  • Showings are NOT allowed while in the “Coming Soon” status; if it’s ready to show it should be in Active status.
  • “Coming Soon” listings are NOT displayed on HAR.com or sent to other portals.
  • More info: https://www.harconnect.com/coming-soon-updates/ 

I-Tech MLS

  • See California Regional MLS

Knoxville MLS

  • A Coming Soon status listing is required to be entered into the MLS System for up to 14 calendar days prior to listings being ready to market.
  • No showings shall be allowed and a Pre-Marketing Addendum (below) must be signed by the seller and submitted to the Association upon request.
  • Form to complete: https://homecoin.zendesk.com/hc/article_attachments/18950746974867 

MARIS (Mid-America) MLS

  • "Coming Soon" option? Yes.
  • A listing can be in the Coming Soon status for up to 21 days.
  • More info: https://marismls.com/news/headlines/coming-soon-reverts-back  
  • Form to complete: None. Upon submitting the listing to us you just need to submit a "Status" change to make the listing "Coming Soon" status.

Martin Co MLS

  • See Miami MLS

Miami MLS (SE FL MLS)

Midland (Michigan) MLS

  • See MiRealSource MLS

Memphis MLS

  • "Coming Soon" option? Yes
  • Form to complete: https://homecoin.zendesk.com/guide-media/01HZWN7CKRDDT6QT5S58SXY136
  • IMPORTANT: This form must be uploaded to the MLS as an attachment.
  • Listings cannot exceed 14 days in Coming Soon status. If a listing in the Coming Soon status is shown to a prospective buyer, the listing shall immediately be placed in the Active status.
  • The MLS will not facilitate the syndication of the listing for public display to third-party real estate websites, displays, or social media while in the Coming Soon status. Listing details will only be available to MLS subscribers during this period.
  • MLS Rules: https://www.maar.org/clientuploads/about/documents/maar-mls-rules.pdf 

MetroList MLS

  • "Coming Soon" option? No

MichRIC MLS

  • See MiRealSource MLS

MiRealSource MLS

  • "Coming Soon" option? Yes
  • Form to Complete: https://homecoin.zendesk.com/hc/article_attachments/17990022634131
  • Rules:
    • a) Must be entered into MLS database within one (1) ‘business day’ of Signed Exclusive Right to Sell or Exclusive Agency Listing Agreement in its entirety including all required fields as a Coming Soon Status listing. Listing Agreements for Coming Soon properties must include a Coming Soon Addendum signed by the Seller(s) indicating that the Seller(s) acknowledge(s) and consent(s) to the Coming Soon status.
    • b) Primary photo and all listing documents/disclosures must be uploaded in MLS within 48 hours of listing entry – same as all listings;
    • c) Must have an activation date (“go live” date in MLS) within 7 ‘calendar days’ of entry;
    • d) Days on the Market (DOM) will begin upon listing entry (not the ‘activation date’);
    • e) Coming Soon listings will automatically move to active status at 12:01 am on the recorded activation date; unless the listing broker changes the status to ‘active’ prior to the proposed activation date;
    • f) If the Coming Soon property is not ready for showing within 7 ‘calendar days’ (Example: Child sick, Out of Town), the listing broker must change the status to either Conditional Withdrawn until it is ready for showing, or Unconditional Withdrawn.
    • g) Coming Soon listing status can only be changed to either Active, Active – Accepting Backup Offers, K Status – Keep Showing (Contingency Applies), Conditional Withdrawn, or Unconditional Withdrawn status;
    • h) Once the listing transitions from Coming Soon to Active, it cannot revert to the Coming Soon status;
    • i) A property that had been entered as Coming Soon cannot be relisted again as Coming Soon by the same brokerage within 90 days;
    • j) Listings placed in Coming Soon status shall not be shown by anyone including the listing office during the Coming Soon time period;
    • k) Listings in the Coming Soon status are only permitted to have an Open House scheduled to take place on or after the activation date;
    • l) Showing requests for Coming Soon status properties are restricted to a ‘date in the future’ (e.g. activation date and beyond). Showing requests shall be blocked for any date(s) prior to the ‘Activation Date’;
    • m) The listing agent is not permitted to publish a Coming Soon listing (on 3rd party sites and portals) prior to placing the listing on the MLS;
    • n) Coming Soon listing can be included in auto emails and sent out through the client portal clearly showing the status as Coming Soon;
    • o) Coming Soon listing status will be made available via IDX, RETS, and APIs provided the Coming Soon status and activation date, or a label clearly indicating the “listing is not available for showings until activation date” is apparent. The activation date will be included in all data feeds;
    • p) Coming Soon listings will be made available to be sent via an individual email from the MLS system;

MLS Listings MLS

  • See Bridge MLS

MLS Property Information Network (MLS PIN)

Monmouth Ocean Regional (MORE) MLS

Northstar MLS

North Texas Real Estate Information Services (NTREIS) MLS

  • "Coming Soon" option? Yes
  • A listing may remain in the Coming Soon status for up to thirty (30) days. You need to update the status to Active, otherwise it will revert to Temporarily Off Market upon day 31.
  • Showings of property in the Coming Soon status are prohibited. 
  • Rules: https://ntreis.net/resources/rules-and-regulations/ 

Northeast Wisconsin MLS

Northwest MLS

  • "Coming Soon" option? No

OneKey MLS

  • "Coming Soon" option? Yes
  • Form to Complete: https://homecoin.zendesk.com/guide-media/01J01TS30DMW6J1Y6W3N1DXPWN
  • Duration: A Coming Soon listing can remain active for a maximum of 14 calendar days from the listing date (the date the listing agreement is signed). Extensions are not allowed, but the listing can be switched to Active earlier if the property becomes show-ready.
  • Showings: Properties in Coming Soon status cannot be shown to anyone, including the listing agent or their brokerage, until the status is changed to Active.
  • Marketing: Coming Soon listings are visible within the MLS system, mobile apps, and IDX/VOW websites. They won't be syndicated to public advertising platforms like Realtor.com or Zillow. However, you can promote them on your company website, social media, flyers, and emails. All Coming Soon advertisements must clearly state the status and include the "On Market Date" when the property will be available for showings.
  • Yard Signs: You can place a yard sign for the property while it's Coming Soon, but it must clearly indicate that and not display the On Market Date.
  • Authorization: Before entering a Coming Soon listing, you must obtain written authorization from the seller using a Status Change Authorization form.

  • Here are some resources for your reference:

 

Pensacola MLS

RealComp MLS

  • See MiRealSource MLS

Realtor Association of Northeast Wisconsin MLS

  • See Northeast Wisconsin MLS

Realtracs MLS

RMLS Alliance (Illinois)

  • "Coming Soon" option? Yes
  • Can only be used for 45 days or less.
  • Seller must complete and sign the Coming Soon Notice Listing Exception Amendment that we upload to the MLS.
  • The listing must be entered in the MLS as Coming Soon within 2 days (excluding weekends and federal holidays) after the listing contract has been signed. Fine is issued otherwise.
  • All marketing, including “Public Remarks” in the MLS, signs, social media, etc., must include the phrase “Coming Soon.”
  • Days on Market begin calculating when activated and available for showings and marketing.

Regional MLS (RMLS - Oregon)

  • "Coming Soon" option? Yes
  • Can only be used for 21 days or less.
  • Coming Soon-No Showing status listings are displayed only in the MLS system and are not included in the MLS advertising data feeds.
  • https://www.rmlsweb.com/temp/Videos/Help/10416.mp4 
  • The Listing Broker may place a “Coming Soon” sign and flyer at the property. If a sign or flyer is installed at the property, the sign or flyer must include the words “Coming Soon”. A property in Coming Soon-No Showing status shall not be advertised in any manner or medium except by flyers and a sign at the listed property. Except as provided in the following sentence, Coming Soon-No Showing status listings shall not be displayed on print advertisement, and shall not be displayed anywhere on the Internet or on broker, agent, public or syndication websites, mobile apps or through public social media postings. A Broker may share Coming Soon-No Showing listings with the Broker’s clients, current customers, and active RMLS Subscribers only. If a Broker shares Coming Soon-No Showing listings with persons other than the Broker’s clients, current customers, and active RMLS Subscribers, that constitutes a rules violation. Properties in Coming Soon-No Showing status may not be shown. Any showing of a property in Coming Soon-No Showing status disqualifies the property from that status and constitutes a rules RMLS Rules and Regulations 10 12/19/2023 violation. If the property is to be shown, the status must be first be changed to Active before the showing occurs. Listing Broker is required to input a Date Marketing to Begin (List Date) to place a listing in the Coming Soon-No Showing status. The listing will automatically transition from Coming Soon-No Showing to Active on the List Date. Once the listing moves to Active, it cannot revert back to Coming Soon-No Showing status. The calculation of DOM will begin on the List Date. Broker Tours and Open Houses are prohibited for properties in Coming Soon-No Showing status.
  • More info:

REIN MLS 

  • "Coming Soon" options? No
  • Listing must be activated within 1 business day of when the listing agreement was signed. 

San Diego MLS

  • See California Regional MLS (CRMLS)

San Francisco MLS

  • "Coming Soon" option? Yes

Santa Barbara MLS

  • "Coming Soon" option? Yes
  • An activation date is required within 15 days after a listing is posted as "Coming Soon." 
  • Properties with a Coming Soon status will not be included on REALTOR.com, SBAOR.com, in any IDX feeds or other third party site feeds, or viewable on customer portals. They are also not included on Tour of Homes or Open House lists.
  • Form to complete: https://homecoin.zendesk.com/guide-media/01HE406QAB6P9A5KRKY0R372M8 

South Central Wisconsin MLS

  • "Coming Soon" option? Yes
  • This MLS refers to this as "Delayed" status. While a listing is in the status of Delayed, days on market are not counted, the listing will NOT come up in active searches, nor will it be included on public websites or sent in auto-notifications by the MLS.
  • Agents may manually share Delayed listings on an individual basis, but should explain to buyers that Delayed status means the property is not yet available to show and listing information may not yet be finalized.
  • https://scwmls.com/wp-content/uploads/2021/09/Summary-of-Listing-Rules.pdf 

Stellar MLS

Tallahassee MLS

  • "Coming Soon" option? Yes

Triad MLS

Triangle MLS

 

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