Adding A Video or Virtual Tour to Your MLS Listing

We are able to add a video (AKA "virtual") tour to nearly every MLS. The most important thing to know about adding these video tours is the difference between "Branded" and "Unbranded" videos. The MLS is much more liberal with the way it displays Unbranded videos than the way it displays Branded videos.

Branded Videos

Branded videos are those videos which contain any of the following:

• Contact information anywhere on the webpage or in the video.
• Links to other pages that contain contact info.
• Logos and similar branding.
• Advertising.

Examples of websites that are considered Branded are Youtube and Vimeo. Any video hosted on these sites is considered Branded. Any website that is under your control would also be considered Branded. 

Branded videos are less likely to have a dedicated field on the MLS and receive less exposure than Unbranded videos. The reason for this is because the MLS allows agents to send listings to their buyers. The agents do not want their buyer seeing the contact information of the listing agent or seller, for concern that the buyer will just contact the listing agent or seller directly and cut out the buyer agent.

Branded videos will sometimes syndicate out from the MLS to websites. In the rare cases where the MLS does not offer us a field to place the Branded video, we can add the link to the private remarks to agents.

Unbranded Videos

Unbranded videos do not contain any contact information, branding, ads, or anything else. They are very plain and almost always hosted on the videographers website, as the videographers usually are the ones who took the video and are aware of the MLS requirements.

Unbranded videos will typically always syndicate out from the MLS to websites.

The MLS will fine us (passed to you) for using a Branded video link in an Unbranded video field on the MLS. If you have questions on if your video is considered Branded or Unbranded, please contact us.